
It is a better marketing tactic than running a Google Ads campaign, which requires a budget. Google My Business is one of the ways a business can promote what they offer and get it on the first page of Google.


Having such information encourages people to reach out to you and discover more about what your business has to offer. When your business is listed on Google My Business, important information concerning your business such as phone numbers, addresses, websites, and social media will be updated on Google, and keeps your existing and new customers on the loop. Google My Business lets you share your business information and keep your customers informed and educated simultaneously. To communicate better with your target customers: GMB listings get priority on the first page of local Google searches and Maps queries. For instance, a potential customer can be looking for a “cake shop near ikeja,” and if your business has listed on Google my business, it will increase your chances of popping out on Google’s first page as one of the cake shops near ikeja. This simply means that your business has to be visible for online search to capture their attention and stand out from your competition. When a searcher hasn’t figured a brand near them, which they wish to purchase from, they usually look for relevant keywords of interest. Google receives over 63,000 searches per second with an average of 3-4 searches each day per person which means that Google is your greatest asset as a business owner. Google is at the center of the internet and has a market share of over 88% as a search engine, according to Statista. Literally, Google My Business is a tool that puts you on the global map, when searchers search with keywords related to your business. When a potential customer searches for a product or service on Google, the first three listings are usually Google Adwords advertisements, followed by a map with the Local 3-pack, then the organic results appear. Visibility is one of the biggest reasons why your business needs a business account. Here are the few reasons why you need a Google my business account:

An interesting survey done by Bright Local found that with Google My Business (GMB), the average business receives 1,009 customer searches each month, with 84% of these coming from discovery searches, and the remaining 16% from direct.

Regardless of your size, or niche, Google my business is a great digital tool and business directory that helps you grow your local consumers, boost your online marketing or consumer shopping culture. From making it easy for digital businesses to instantly and directly communicate with their customers, to creating a medium where potential leads(customers) find new businesses that fit their interests.
GOOGLE MY BUSINESS LOGIN IN FREE
Google My Business is a free online and mobile app that connects businesses and customers in a way that makes it possible for sales transactions to be made. Google My Business offers businesses the importance of localized search, or local SEO, when a searcher searches for a particular keyword related to your business, then related businesses display to the searcher. As a business owner whose business is fully transiting to the digital space and making online transactions, it’s important to have your business being found by both existing and potential customers.
